How Your Company Can Attract the Best of the Best When It Comes to Construction Talent

November 17, 2020

It's no secret the construction industry is suffering from a severe worker shortage. Which is making it tough for companies to recruit and retain the top talent. Here's how your construction company can put itself ahead of the competition and land those high-value employees. 


There's no shortage of construction jobs in Calgary. A quick search will yield over 700 current openings as of the writing of this article. With the top construction companies competing over a finite number of skilled workers, recruiting and retaining the best ones is becoming a primary focus for these construction heavyweights. 

If you're a smaller construction company, you might be wondering how you can compete with the big guys when it comes to securing the top talent. Lucky for you, we've got the tips you need to know so you can not only compete, but win.

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How Your Company Can Attract the Best of the Best When It Comes to Construction Talent

Despite predictions of the Canadian housing market slowing down over the past decade, those prognostications haven't come true. In fact, BMO Senior Economist Robert Kavcic recently came out and said 2020 is going to be a banner year for the market. With new builds in both the detached home and condominium sectors keeping pace, finding enough skilled workers to keep up with demand is cited as one of the biggest challenges construction companies are currently facing.

Here are some tips on how your company can rise above the competition and secure the services of the top construction talent out there.

Institute training and development programs

A major issue when it comes to the current labour shortage in construction centres around the absence of young workers who are entering the profession. This is a challenge for most industries, but for construction, it seems highly pronounced. The main reason for this, as speculated by industry insiders, has to do with Millenials not viewing construction as a long-term career option due to an undefined or murky career path trajectory for the sector. 

One way your company can help attract the next generation of skilled workers — including Gen Zers — is by instituting comprehensive training and development programs. Things like helping out young workers with their certifications, or cross-training them to fill both front office and on-site jobs, will prove to them there's further career advancement and opportunities than they initially thought. Which can help bring them through your doors by proving your commitment to their long-term career development.

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Make sure you have awesome benefits

When competition for skilled workers is fierce, offering a great paycheque isn't going to separate you all that much. Everyone is going to be trying that tactic, and these top construction workers will most likely be looking for more than just a lucrative payday. That's where your benefits come into play and help you rise above the other suitors.

Things such as extended health and dental benefits, employee matching programs (RRSP, TFSA), short-term and long-term disability coverage, wellness programs, and paid sick days are just a few of the big-ticket things your company can offer prospective employees to sweeten the deal and get them to sign on the dotted line.

Highlight your interesting projects

The best of the best want to work on projects that they find interesting, important, or highly specialized. These skilled tradespeople have probably executed hundreds of jobs over their career, which they consider to be routine or boring, which is probably how they got to be so experienced and skilled in the first place. At this stage in their career, they're most likely making good money and looking for something a bit more challenging or specialized so they can remain interested in their given field.

If your company has any intriguing projects that are coming up, ones that will make those who complete them proud to tell their friends and family that they helped construct it, then you need to make sure you're highlighting them and focusing attention on them. Especially to the skilled workers, you're recruiting.

Use a staffing agency that specializes in construction

Sometimes a staffing agency that specializes in the construction industry, such as Matrix Labour Leasing, can be the difference between signing a top construction talent and seeing them go to a competitor. We can even alert you to the highly skilled workers you might not know about and put them on your radar. 

With our deep industry connections and familiarity with your brand and culture, we can position you as the construction company of choice for top talent and help persuade the best of the best to work for you.
 

Call Us Today

Tired of dealing with the same old recruitment or staffing agencies in Calgary? Give Matrix Labour Leasing a try. We specialize in construction staffing and short-term labour placement, helping our clients attract the best-skilled workers out there.

To find out more about how we can help you land the top construction talent, visit us at Suite 204, 11420 27th Street SE, Calgary, AB, T2Z 3R6. Or you can contact us by calling 1-866-666-9520 or by filling in our online contact form.

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